The Maxine Award invites you to explore your natural talents and enthusiasm, your sense of enterprise and your creative skills in this exciting opportunity. The Award is open to all young women currently attending any of the further education colleges founded by SCAD, Social Change and Development.
Please read on, find out more. We would love to hear from you.

WHAT IS THE AWARD?

The Maxine Award has been sponsored by Dr Eleanor O’Sullivan, a leading Radiologist, Council Member of the British Medical Association in London, England and herself a recipient of the coveted “UK Gold Medal for Services to Medicine”. She qualified as a Doctor in London at a time when only 10% of medical students were girls. This number has now risen to over 60%. Indeed, young women are progressing and excelling in all fields and these prizes are intended to recognise and encourage this.
The Award itself is named after the noted Artist Maxine Relton, who has been bringing sketching groups to Tamil Nadu from Europe since 2009 to support the important work that SCAD carries out in the rural communities of Tamil Nadu, South India. Maxine herself is inspirational and an outstanding example of how much a woman can achieve artistically and in business. She is passionate about helping people to achieve their full creative potential in life.

The annual prizes are offered exclusively to SCAD’s female students, whatever their field of study. They will be awarded to the winners of the competition on given themes. These topics are designed to encourage broad-based endeavour and excellence in business enterprise, science and art. The winners or winning teams (up to 4 members) will:

• Be invited to the Public Award Ceremony to receive their Certificate of Outstanding Merit
• Receive a cash prize
• Be celebrated in the International Profile on SCAD’s official website
• Have their names inscribed on the relevant Maxine Award Board of Winners displayed at SCAD’s main site

Read on to find details of the new 2017 themes in the 3 categories set out below. This year’s options have been chosen by the Award Committee but your suggestions for future themes will be welcomed at any time.

WHO CAN ENTER FOR THE AWARD?

The Award is open to all female students currently attending any of SCAD’s further education colleges, whatever your chosen discipline. There is no participation fee. You may compete individually or in small groups of up to 4 students. Each competitor, whether single or in a group, may submit ONLY ONE entry and may enter ONLY ONE of the 3 different categories.

WHAT ARE THE 2017 AWARD THEMES?

We have given below detailed guidance to help you choose which of these 3 different categories most appeals to you. An initial shortlist will be made from all submissions, followed by a further selection of the first and second prizewinners for the most outstanding entries in each category. The Judges will be looking above all for:

• A lively, enthusiastic presentation of 7 minutes maximum duration
• An imaginative, creative approach to your theme
• A commercial angle demonstrating a spirit of enterprise
• New material devised expressly in response to the competition
• Evidence of thorough and thoughtful research

We encourage you to think of commercial outcome, whichever theme you choose. We hope the contest will stimulate you and be inspiring but also that it will be fun. Remember you can compete individually or form a team of up to 4 to enter your chosen category.

The subjects chosen for each category this year are as follows:

1. BUSINESS AWARD: VISITOR INFORMATION

Interested in creating a business, marketing a new product? Consider visitors newly arriving in Tirunelveli who need or want different facilities but don’t know how or where to find them, eg colleges, temples, restaurants, bus stops, entertainment, hospitals, money, bookshops, markets, etc. It would be helpful to rationalise the data under group headings: transport, health, culture, food, etc.,

THE TASK IS

To produce an informative “Welcome to Our City” map both as a handy pocket guide AND the same in large format as a public display board to be put up in strategic locations. The map needs to:

• be easy to read and understand
• employ colour-coding to differentiate facilities by groups
• include emergency/useful telephone numbers
• be produced in different languages
• possibly refer to a supporting website providing further information
• be widely distributed in the town (locate likely places)
• be capable of periodic updating (investigate such means as designing an app, through mobile phones)
• be able to carry advertising for funding the task (research possible sponsors)
• be designed for digital access/download

The format could be replicated for other Indian cities. Initial ideas could be researched online to find out how other cities in India and abroad have supplied such data.
Please note: you are invited to contact the MBA HoD, FXEC, to liaise with SCAD MBA students who are undertaking a major related project for an alternative award sponsored by Dr Nicholas Falk from the UK.

SCAD GIRLS LEAD THE WAY!

2. SCIENCE AWARD: THE CHEMISTRY OF COOKING

Calling all hungry students! If you are methodical and analytical by nature, and enjoy organising data into rational categories, this theme might appeal to you.

All living organisms need food and wild creatures know exactly what they need to eat for survival. People can make choices.

THE TASK IS

To consider cooking as a science, from a chemistry perspective! The objective: to produce a titled Recipe Booklet or special box for Recipe Cards suitable for Student Meals, in handwritten, printed or digital form.

The recipes will:

• Be easy to follow with step-by-step instructions (that your male colleagues can follow!)
• Specify the quantities to buy for 1 or 4 people
• Be reasonable in cost
• Possibly refer to special dietary considerations (allergies, diabetes, etc)
• Use local seasonal produce
• Consider nutritional content (protein/carbohydrate/fat/sugar, etc)
• Refer to health aspects (artificial additives, vitamins, etc)
• Mention and contrast preparation/conservation methods (grilling, steaming, pickling, freezing, etc)
• Give approximate costs of ingredients
• Be delicious – photograph!

Please note: you may wish to liaise with the coordinator of your college regarding SCAD’s recent Nutrition Project carried out across local villages, or consider a broader context for your ideas which would benefit the wider community.

If you are among the shortlisted finalists, you may be invited to provide a very small taste of your best offering for the Judges to sample.

We hope the booklet will not only be useful for fellow students but also inspire you to produce a future saleable publication, possibly expanded with additional contributions from your friends and colleagues.

GOOD APPETITE SCAD!

3. ART – NEW IDEAS FOR SARI BORDER DESIGNS

Are you visually creative, longing to shape your ideas into artistic forms? The Indian sari is perhaps the most admired and elegant form of women’s clothing in the world, with a rich variety of traditional and contemporary borders. The borders can include cut work, appliqué, embroidery, brocade, hand-painting, patchwork, beadwork, etc.

We invite you to focus exclusively on these beautiful border designs by considering how you can apply them imaginatively to new applications with a commercial outcome. You might choose to re-fashion a section of actual border length into a new, marketable form, or perhaps transfer/copy the border design to decorate a saleable object.

THE TASK IS

• To choose and illustrate a selection of border designs
• To research and communicate their origins, particularly local ones
• To explain their symbolism where applicable
• To clarify their weaving/stitching methods
• To suggest a number of imaginative, marketable products based on your selection, then single out one to develop as your competition entry. What possibilities can you invent? Illustrated postcards, handstitched purses, interior design objects (such as cushions, lampshades, tiles, bedspreads), a set of matching pottery, a brand-recognition letterhead/website, a gift item carrying your design, even a special SCAD range that can be sold in existing or future outlets to help raise revenue?
• To offer possible colour variations
• To consider collating your designs in the form of a handmade or printed booklet or presented online for widespread marketing

To help the development of your ideas, you will find online many leading international brands that sell arts and craft accessories based on Indian fabrics , eg www.anokhi.com, www.fabindia.com and www.chandnichowk.co.uk.

EXTEND SCAD ARTISTRY BEYOND BORDERS!

HOW DO I ENTER?

Registration and Entry Forms

Available with the heads the heads of the institution

Closing Date for Entries

All competition material must be received by 16.01.2017 at the head office

Please Note The decision of the judges will be final and will be announced at a Public Award Ceremony. All entrants and colleges will be notified of those details in due course.

For further details, visit www.scad.org.in & www.scad.ac.in

Contact
Mr.Charles
Project Manager
SCAD
Mobile  :  +91 99429 78 487
email    :   scb_scad@yahoo.com

WE GREATLY LOOK FORWARD TO SEEING YOUR IDEAS
&
MEETING YOU AT THE PUBLIC AWARD CEREMONY.